What Features Should You Look for in Marketing CRM?

When choosing a Marketing CRM, focus on features that make your work easier. Look for tools that help you manage customer contacts and segment your audience. Automation for tasks like email campaigns and follow ups can save you time. The CRM should connect easily with other tools you use, like social media or analytics platforms. Real-time reports will help you see how your marketing is doing. Lastly, make sure the CRM is easy to use and can be customized to fit your business needs.